Tamron has been awarded two EISA Awards for 2026-2027, extending a run of recognition from the Expert Imaging and Sound Association that now stretches back 21 consecutive years.

The Japanese optics manufacturer picked up EISA Wide Angle Zoom Lens 2026-2027 for the 16-30mm F/2.8 Di III VXD G2 (Model A064), and EISA Standard Zoom Lens 2026-2027 for the 35-100mm F/2.8 Di III VXD (Model A078). It's the 28th EISA Award in Tamron's history, and the second year running that the brand has taken two categories in a single cycle.

For photographers and content creators in South Africa weighing up a fast zoom, the two winners are worth a closer look — they sit at opposite ends of the everyday shooting range and, between them, cover most of what a working kit needs.

EISA Wide Angle Zoom Lens 2026-2027: Tamron 16-30mm F/2.8 Di III VXD G2 (Model A064)

The A064 is the second-generation successor in Tamron's ultra wide-angle line, and the jury singled out the balance it strikes between reach and size.

From

Tamron has released Firmware Version 3 for the 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075) for Sony E-mount, and it's a genuinely useful upgrade for South African shooters who rely on this lens as their everyday walk-around zoom.

The headline change: the maximum magnification ratio at the 25-70mm focal range has been improved to 1:2 half-macro or greater — meaning you can now get noticeably closer to your subject and fill the frame with more detail than before. At the 35-50mm range specifically, the lens now achieves a maximum magnification ratio of 1:1.7, comfortably surpassing half-macro performance.

Why This Matters

For photographers who already love the A075 for its all-in-one versatility — from wide environmental shots right through to 200mm reach — this update adds genuine close-up capability into the mix. Think tighter product shots, more detailed nature and insect photography, and creative close-ups of textures and small subjects, all without swapping lenses or reaching for a

Tamron has just announced one of its most ambitious ultra-wide-angle lenses yet: the 12-20mm F2.8 (Model A084), a fast-aperture zoom built for full-frame mirrorless shooters on Sony E-mount and Nikon Z mount. It's a lens designed for the moments when "wide" isn't wide enough — sweeping landscapes, tight interiors, and the kind of astrophotography where every extra degree of view (and every extra stop of light) counts.

Here's why this one is worth getting excited about.

Beyond the Scope of Vision: True 12mm on a Full-Frame Zoom

The headline feature is right there in the name — a genuine 12mm to 20mm zoom range with a constant F2.8 aperture from end to end. At 12mm, the field of view is dramatic enough to take in an entire scene in one frame, making this lens a natural fit for architecture, interiors, and expansive landscapes. Hold the bright F2.8 aperture all the way through the zoom range, and you've also got a serious astrophotography tool — one that Tamron is positioning as the new go-to

If you’ve been searching for one lens to cover everyday shooting, travel, street photography, and video — the wait is over. Tamron has officially launched the 17-70mm F/2.8 Di III-A VC RXD (Model B070) for Nikon Z mount and Canon RF mount APS-C mirrorless cameras, and it’s set to become the go-to standard zoom for creators who refuse to compromise.

One Lens, Endless Possibilities

The 17-70mm range gives you a full-frame equivalent of roughly 25.5–105mm (Nikon Z) or 27.2–112mm (Canon RF) — that’s everything from wide environmental shots to flattering short telephoto portraits, all in a single lens. But what really sets the B070 apart is its 4.1x zoom ratio, which is class-leading among fast-aperture F2.8 standard zooms for APS-C mirrorless systems. More reach, more creative range, and you never have to swap glass mid-shoot.

F/2.8 Throughout — Because Light Matters

A constant F2.8 maximum aperture across the entire zoom range means you’re never caught short in challenging light. Shoot wide

Tamron continues to solidify its position as a leader in optical innovation, earning two major honors at the TIPA Awards 2026—one of the most respected accolades in the photography industry.

Recognized by the Technical Image Press Association (TIPA), Tamron received awards for:

• Best Full Frame Wide-Angle Zoom Lens – 16-30mm F/2.8 Di III VXD G2 (Model A064)
• Best Full Frame Travel Lens – 35-100mm F/2.8 Di III VXD (Model A078)

This marks an impressive milestone: 13 consecutive years of TIPA Awards recognition for Tamron.

Award-Winning Innovation: Built for Modern Creators

TIPA Awards are globally recognized as a benchmark for excellence in imaging products. Winning not one but two categories highlights Tamron’s commitment to combining performance, portability, and innovation—key demands of today’s photographers and content creators.

Let’s take a closer look at what makes these lenses stand out.

Best Full Frame Wide-Angle Zoom Lens

16-30mm F/2.8 Di III VXD G2 (Model A064)

Designed for creators

February 19, 2026 – Tamron is pleased to announce a major update to its dedicated support application, TAMRON Lens Utility™, designed to enhance both video and still photography workflows.

The new Version 5.0 introduces a range of additional functions and improvements to existing features, offering photographers and videographers a more comfortable, intuitive and creative shooting experience.

The update will be available for download starting Thursday, 19 February 2026, for both mobile and PC platforms.

TAMRON Lens Utility™ Ver. 5.0 Now Available

Application Name: TAMRON Lens Utility™
Download Start Date: February 19, 2026

Compatible Operating Systems

Mobile Version

• iOS 16–18

• Android OS 6.0–16

PC Version

• macOS 13–15

• Windows 11 (64-bit)

New Features in Version 5.0 (Mobile Version)

TAMRON Lens Utility™ Ver. 5.0 introduces powerful new tools to support greater precision and flexibility when shooting:

Focus (FC) / Iris Marker Link

Markers can now be set on both the focus ring and aperture